Tennessee Ernie Ford
Country superstar and Tennessee native, Tennessee Ernie Ford became the Martha White spokesperson in 1970 and remained so for almost two decades. America's favorite "Pea Picker" performed in television and radio commercials, made guest appearances on the Grand Ole Opry, and performed private concerts for Martha White customers, which helped expand distribution into new Southern markets.
One of Ford's last performances was in 1988 in honor of the Martha White Foods 40th anniversary as a Grand Ole Opry sponsor. When Ford was introduced to the Grand Ole Opry audience by country legend and friend Roy Acuff, the crowd rose to its feet.